What is a 'demo'?
A demo can come in any form (MP3, CD, DVD, film or vinyl) as long as it demonstrates your musical talent. The idea is that your demo will enable the listener (a manager, publisher or record company executive) to make an informed decision as to whether they want to become involved in you musical career.
When should you record one?
Before making a demo you should consider:
- are you REALLY ready to approach companies?
- can you demonstrate a good local following? (discounting your friends and family)
- do you get good feedback from promoters?
- do you get lots of hits on your website?
If you can honestly answer yes to the majority of these considerations then it could be time for you to record your demo.
What should be on it?
Your demo should ideally be on CD or MP3. You don't have to spend a fortune making it but ensure you do the following:
- Put you strongest song first - remember these people receive hundreds of demos so you need to grab their attention from the beginning.
- Try to make the production quality as good as you can.
- Ensure your tracks are self-explanatory - you won't be able to sit there and give a commentary when the demo is being listened to.
What should accompany it?
If you're submitting your demo as a CD you should:
- Print your contact details on the packaging and the actual CD.
- Attach a brief biog, selected relevant press cuttings, info on forthcoming gigs and a covering letter.
Don't worry too much about the artwork. As long as it's neat and legible you should be fine.
Step Two: Getting Your Demo Heard