This material has been prepared by Will Page at the MCPS-PRS Alliance for information purposes only and should not be relied on for any other purpose. It does not constitute the view of the Management or the Boards of MCPS, PRS or any associated company. It is provided for the information of the intended recipient only and should not be reproduced or disclosed to any other person without the consent of the MCPS-PRS Alliance PR department. For further enquiries, information, and to request permissions, please contact: press@mcps-prs-alliance.co.uk
Will Page is the Chief Economist at the MCPS PRS Alliance. He graduated with a MSc in Economics in 2002 and worked for four years at the UK Government Economic Service. His role is to provide analytical support to colleagues within the Alliance and to provide economic insight to the music industry as a whole. His work is focussed around three main areas: economic modelling of the recorded music business, the application competition law in two-sided markets and the broken supply chain between copyright and ISPs. He is currently working with Professor Elberse, of Harvard Business School, on the profile, tension and profitability that exists within 'Long Tail' markets.
View Will's full biography
Music Ally 7 June 2008 - Wannamaker's Solution?
Will Page, Chief Economist at the MCPS PRS Alliance, looks at the potential revenues to be gained from advertising funded models, and the economic problems which stand in the way of realising them.
Download the full paper
© The Register 28 March 2008 - Can 1,000 Fans Replace the Music Business?
Will Page picks through Kevin Kelly's 1,000 true fans argument and finds the maths doesn't add up.
Download the full paper
Economic Insight 9 - Should Societies Pursue Equity?
Will Page tag-teams with David Touve of Vanderbilt University to instigate a wider discussion about the contentious issue of 'taking equity', providing a catalyst for rights holders to work through what that question would entail.
Download the full paper
Economic Insight 8 - Understanding and interpreting the digital market
Will Page, with contributions from Bruce Dickinson, Oliver Tuercke and IFPI Director of Market Research Gabi Lopes, provides a comprehensive understanding and interpretation of the digital market.
Download the full paper
Economic Insight 6 - Getting the bundle back, Pt. 1: Albumbase.com
Will Page pools his economic analysis with the technical awareness of Paul Sanders of Playlouder, to provide much needed insight into the increasingly and diverse secondary black market for music.
Download the full paper
Economic Insight 2 - A prisoner's dilemma?
What can the film A Beautiful Mind teach us about competition between Europe's Collecting Societies?
Download the full paper
Economic Insight 1 - The value is in the scarcity, but also in the convenience
What can the economics of ticket touting teach creators about the pricing of their music?
Download the full paper
Music Ally 29 November 2007 - Is live the future of music?
Will Page, Chief Economist at the MCPS-PRS Alliance, offers an economic view on how best to approach this question, and whether an answer can be constructed.
Download the full paper
Music Ally 18 October 2007 - Economics: Time To Face The Music
Will Page, Executive Director of Research at the MCPS-PRS Alliance, gives an explanation of the concept of 'wallet share' to help us find out.
Download the full paper
Transmission Conference Paper - Is the price of recorded music heading towards zero?
A conference paper prepared by Will for Transmission - a conference which took place in Canada from 30 November - 2 December 2006.
Download the Transmission Conference Paper