Advertising campaigns

Production Category	All Media Advertising (licences valid for up to 12 months) Prices per 30 sec unit
	World

AM1*

All Media Advertising Campaign

£14,000

This option allows users to clear for worldwide use in an advertising campaign, for all types of media.

Unlimited cut-downs, tag ending changes and production variations are also included under this option [see page 12 of the Rate Card for full details on these terms].

Advertising Campaign rate upgrade, for specific category & territory usages

This option allows users to license advertising campaigns, in specific relation to the forms of media and territories the user wishes the advertisement to be broadcast in. This is achieved by providing an 'upgrade' option set at 3 times the value of the categories selected by the user.

For example below; and advertising campaign covering UK 'Cable & Satellite Television' (T3) and the 'Full UK Radio Network plus Nationals' (RC) categories, would be charged at 3 times the combination of these rates, as follows:

£679 (T3) + £1,061 (RC) = £1,740
£1,740 x 3 = £5,220
£5,220 = Value of applicable Campaign Rate licence

Unlimited cut-downs, tag ending changes and production variations are also included under this option [see page 12 of the Rate Card for full details on these terms].

Sponsored Ident Advertising Campaign rates

This option allows users to license specifically for Sponsored Ident advertising campaigns, based on a 5 times uplift of either the £636 [T4] or £318 [T3] Sponsored Ident rates.

These rates also permit unlimited production variations of a Sponsored Ident for a particular product or service.

Production Category	Sponsored Ident Advertising Campaign (licences valid for up to 12 months) Prices per 30 sec unit
		UK & Eire*	Network
T3	Sponsored Ident Advertising Campaign [per channel]	£1,655
T4	Sponsored Ident Advertising Campaign [per terrestrial network]		£3,310

*UK & Eire or any other one country

Please note: the 'Network' column in the MCPS Rate Card is incorrectly headed 'Europe (or any other continent)'.

Advertising Campaigns

A linked creative idea(s) of a similar or developing theme, using single or multiple forms of media, for the same product or client [where the same unit of a musical work is used].

Production Variations

Where a change [such as visuals or duration] is made to the content of any one production within an advertising campaign. For example, a campaign with a continuing narrative [storyline].

All advertising campaign rates and options allow users to license production music for up to 12 months.